Predictably Irrational by Dan Ariely – Exciting book that synthesizes the cold academic language and the irrationality of humans, into something palatable and easy to read without compromising meaning.
Lessons learned- Watch out for arbitrarily low or high options to make the medium seem more
Born Standing Up – Steve Martin – Serves as more instructive than informative, in Steve documents his life with reckoning with why he’s so passionate about standup.
L.L. – Combine talents to ensure a unique and efficient output.
Thinking Fast and Slow by Daniel Kahneman – Ominous insights of how people don’t know why they do what they do, and instead opt to rationalize meanings out of a desperate attempt to feel in control.
L.L. – Don’t fear algorithms as a way to defy human intuition.